Becoming a business owner is a way to continue to generate income in a recession when jobs are still being lost. Having a good income is absolutely necessary to satisfy one of the two primary goals in life. One goal is to stay healthy (and money can’t buy that) and the other is to have enough money to enjoy life.These are not unreasonable goals, but the economy has made continued employment uncertain and a lot of people who have lost their job and older workers are finding it difficult to find employment that provides any income. A recent article in U.S. News stated that more than of our older workers have been unable to find adequate employment and have been forced into retirement. And unless a person has been lucky in this recession, having some way of continuing an income into retirement is an absolute must. Advances in health care and improved lifestyles have increased the life expectancy of baby boomers and we have no way of knowing if we will outlive our retirement plans.The shrinking job market has caused many people have turned to home based business opportunities as a way to generate an income or extra money during this latest recession. There are many business opportunities available, from buying a franchise or starting a business from scratch. The internet has created many, many opportunities to start and build a home based business, some without spending a lot of money. Everything from affiliate marketing, to drop-shipping to building an online store is available to those who are somewhat internet savvy or can learn how to build an online business.Many people turn to the internet to make quick money, but, there is a significant difference between starting an online business and building an online business. What many people do not realize is that the failure rate for an new online business is very, very high. Many people have started an online business to make some money quickly, only to have the business disappear in one or two years. This is caused by a short term vision that has short term results. If a person wants just wants to make money, there are many resources that can help identify products or services that may be profitable but then bottom out and disappear.Building a long term business takes a long term vision and requires planning, research and commitment. Instead of focusing on how to turn quick profits, the focus is about having the business around for the long haul, not the short term. In other words, if you plan on your business lasting for the next three, five, ten, or twenty years, then you have to build it to provide value for your customers and a steady source of income for you. If you get into a business because you love it and can make a decent living from it, then you can call yourself successful. The saying “Do what you love, love what you do” is very appropriate for a new business owner.There is so much information available about internet marketing, that almost anyone can a successful. All it takes is time, money and support (if you can get it). Time is needed to learn what you need to know to be successful, money is needed to buy online systems, software and support. Many people on the internet make a living selling marketing information to people who are trying to get into the business. Join some of the forums, do your research and you will find that most of the successful online businesses are the result of hard work, dedication and years of work.Most online startups are focused on making profit as quickly as possible. There is nothing wrong with that, but to build a business, you want to do things a little differently. You want to focus on building a solid company and build a business that will make money as well as become a force to be reckoned with in your market.The question is, “How do you build an online business?” As I mentioned earlier, all it takes is time, money and support. An affiliate marketer has to research the products and companies he wants to represent. He has to learn the basics, write ads, articles and do other advertising to drive traffic to his product. All this takes time, but little money unless he is paying for advertising. Money is needed to buy products to resell and pay for advertising and support. There are many business models, from affiliate marketing to selling physical things available to copy. This could make the whole process easier, because it is possible to build a business by learning from a successful online marketer.Learning the basics of affiliate marketing is the most difficult but also the most essential thing to do. The real difficulty in getting the support you need is finding a mentor or someone who will offer the support and answer questions you have while you are learning. This is where a good mentor is worth his weight in gold. If the process works, you should expect to find a system you like and become successful in a short period of time.If you are interested, take the time to find out how to build an online business, stay focused on the long term and enjoy your success.